A former copywriter who retired from Dentsu in his 50s started a business with a drone: Former Den -dori Man, now a drone man (page 1/3)

　Naoki Morita, a former Dentsu employee who started his career from an advertising company and has been in an advertising field for 35 years.He is also a freelance creative director, but now also a CMO of Kuukai, who is now developing the work drone business with four friends, and has also participated in various demonstration experiments as a company.ing.

　New Horizon Collective (hereinafter NH), which is composed of former Dentsu employees, supported independence and career "transform".What kind of relationship between Morita -san's independence and NH, and why did advertising creatives change from drones and different industries?I heard about her career change.

　Morita's career began with an advertising company.After that, he moved to Dentsu for 18 years after working at McCan Ericsson, a foreign -affiliated advertising agency.He has been involved in advertising creatives for 35 years.

　Now he is a creative director, but he is originally a copywriter.Speaking of copywriters, the job is to come up with catchy phrases so that products penetrate the market, and to create sentences that are widely conveyed.

　The reason I became a copywriter was because I enjoyed manufacturing."My ideas move the hearts of people. I feel interesting and happy. I can learn the words I made, which sell things. It was simply fun," said Morita.She says, "She loves copywriting work," she says.

　If possible, I wanted to continue copywriting until the age of 70, but Dentsu was 60 years old.I have been thinking, "What should I do for the remaining 10 years?"

　"I thought that" I quit because I became independent "rather than" I retired from Dentsu in retirement age "was positive as a reason for retirement."

　A turning point came in three years until retirement.NH's "Life Shift Platform" was announced that even if he retired from Dentsu, a sole proprietor would continue to receive stable rewards by concluding a business consignment contract.The average age of the participating members is 52 years old, mainly for middle employees.

　Even if you become independent, the medation of income is standing -Morita decided to participate immediately.Then she said goodbye to the company employee's life and began on the path as a sole proprietor.

　But why are you working in a drone venture to keep in NH to continue to be a copywriting advertising creative?

　This is related to something indispensable to talk about Mr. Morita.That is, Morita is an expert in radio control competition.He has been participating in a radio control airbatic competition in private, and his radio controlled history has already been about 20 years.

　Manipulate the aircraft of about 2m and perform for 7 minutes.The content is the same as the aerobatic performed on the actual machine, and it is advanced.For this reason, the aircraft used is also a high end, competing for scoring such as artistic and accuracy by participating in the World Championships.

　"If you have done this for 20 years, your career and skill will be reasonable. Also, I have met various people in this world. I am not able to participate in the world championship, but the manager of Team Japan.I have accompanied me, "(Mr. Morita)

　Radio controlled airplanes are within the range of hobbies, but drones can be a business.In addition, the Aviation Law was revised in December 2010, making it possible to fly outside the visual flight in urban areas, so -called "level 4 flight"."Logistics by drones" and "unmanned transport" are in a reality.

　"I was thinking about what we had done would be useful in the world, but I have been a world champion in radio control airbits, and about a year in Japan.I heard that I had been developing a VTOL drone for a long time, and I was convinced that this would be a business. "

　VTOL is an abbreviation of "Vertical Take Off and Landing", which is vertical takeoff and landing.The VTOL type is a model that has a fixed wing like a jet, not a rotating wing like a propeller, but still has a fixed wing like a jet machine.The Osprey corresponds to the actual machine, but the drone version is a VTOL type drone.

　Since vertical takeoff and landing can be performed, there is no need for a long runway to gain lift.If the size of the aircraft is available, it is possible to take off and land.

　In addition, the rotation wings need to rotate the motor high during the flight, consuming a large amount of energy.However, if the aircraft with a VTOL -type fixed wing is, there is no need to rotate the wing because it has lift.It is possible to travel long distances, and can reach places where people are difficult to reach, such as mountainous areas.

　For these reasons, VTOL -type drones are more realistic to diversify business than multicopter -type drones.

　"I participated in NH and made a personal company as a creative director, but it was finished in good accuracy, so I wonder if VTOL drones could be used for social contributions."。In April 2001, four members, including Morita -san, decided to launch a solution.

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