"Anouga 2021" Report 3rd Germany Food Trends reflected in Riddle and Aldi | Retail Guide

Speaking of the retail business from Germany where Anouga is held, the "Hard Discount Store", which is developed by the Schwarz Group and Aldi, which is in the top 10 in the world ranking of sales, has a great presence.

In the World Retail Ranking 2021, which was announced by the Deloitte Tomatsu Group in June 2021, the Schwaltz Group was fourth and Ardi was eighth.Both groups are global retailers, which have a significant sales of 10 trillion yen, and have expanded to Germany, in Europe and the United States.Riddle is expanding to Hong Kong in Asia, Hong Kong and Aldi are in Australia, as well as China.

The "Riddle" format is a "rider" format, and Aldi format is a "Aldi" format.And in fact, the two companies are very similar.

In Cologne, where Anouga is held, of course, there are two hard discount stores scattered, and you can see them.

The hard discount store is a business format that uses essential products centered on food as a main product, but the sales floor area is relatively small compared to supermarkets (SM), and the product lineup is narrowed down and low -priced under low -cost low -cost operations.The strength is to sell in.

In the food retail business such as SM, it tends to take a wide range of products, from fresh foods that are highly important to freshness to processed foods in various temperature zones such as room temperature, refrigeration, and freezer, but the hard discount store tends to be taken in the first place.It is characterized by the fact that the food retailing business is thoroughly operated at low cost, and the price is low.

It handles everything from fresh food to room temperature, refrigeration and frozen food, but all fresh foods are outpacks.On the other hand, both Riddle and Aldi have an in -store bakery, and only bread is fired in the store.

Because it is a small store, it is attracting attention in Japan because it is easy to open a store or a low price as a weapon, and some companies develop similar businesses.

In addition to the old company, Big A and Sandy, and the AEON Group's small -scale small -size shops, such as Akore, are also integrated with Big A.Also, "Palette, which has been launched by the AEON Group for 20 years, is also a model of the hard discount store.

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The important thing in seeing the hard discount store is the idea of low cost operations.

First of all, as the hard discount store is also called the "Limited Assortment Store", the fact that the product lineup is narrowed down to the low cost is a low cost.Furthermore, as mentioned above, all fresh foods are outpacks.It is an operation of "just arranged" without using human time to process fresh food in the store.

Many products are private brands (PB) products in food.

The fact that only in -store bakery is processed in the store means how bread is important as a basic product, but this is also an operation that only burns the fabric.

In addition, the unique display method is a characteristic of the business format, which greatly contributes to the low cost.The aim is to reduce the quality of the product and the frequency of replenishment.

Utilizing the product case (box), it is used to use a "floor lady merchandise" that displays the entire case on a shelf or pallet, or a method called "Shelf Lady Packaging".We are trying to simplify.

Instead of arranging on the shelf, it is displayed in a case as much as possible, and customers take the product from it, but in some cases, customers take out the product from the case.

This means "how much self -service will be thorough", in other words, "how much work will be relocated to the customer".If you display it firmly, the ease of products may be improved for customers.However, work is generated on the store.

Where and where to take that balance is to determine the operation in sales, but the hard discountost is a form that will reduce the work of the store as much as possible.

However, these displays are not currently unique to the hard discount store.Especially in the European retail business, it is expanding.

In any case, if you look at the use of the hard discount store, you can get a lot of suggestions about how to balance it.

In Japan, the efforts of cashier personnel, especially in the backdrop of labor shortage, continue to be more efficient.Various initiatives have appeared since ancient times, such as self -checkout, semi -cellphone, and recently scannings on tablets on smartphones and tablets attached to carts, but the work was previously performed by cashiers.Is relocating to customers.