For the first game show for influen...

30
06

For the first game show for influencers in history."Tokyo Game Show 2021 Offline" Report --Game Watch

Admission restrictions for less than 5,000 people a day.Major companies such as SIE, Square Enoper participation

 There is a reason that this unprecedented lonely game show became an unprecedented game show.This is because the venue, Makuhari Messe, was requested to keep the number of visitors per day to 5,000 or less.At this point, it was inevitable that offline events would be small.

 In order to obey the request, he switched to the general admission, and instead switched to invites the media to invite influencers with relatively affinity with the game.The booth size is the minimum company, and the exhibition contents are adjusted in the direction of the game play, avoiding stage events.As a result, some manufacturers have decided that "there is no merit to give off offline", and some manufacturers have decided to exhibit online only.

史上初のインフルエンサー向けのゲームショウに。「東京ゲームショウ 2021 オフライン」レポート - GAME Watch

【出展メーカー(一部)】KONAMIセガ/アトラスコーエーテクモゲームスカプコンバンダイナムコエンターテインメントハピネットMONSTER ENERGYイケアAmazon

 An easy -to -understand example includes manufacturers such as Sony Interactive Entertainment (SIE), Square Enix, and GungHo Online Entertainment, and are also Microsoft (Xbox), Ubisoft, ELECTRONIC ARTS, and ELECTRONIC ARTS, and ELECTRONIC ARTS, and Erames and Erme -S!There is no such thing as a game maker, a platformer such as YouTube and Oculus, but many manufacturers have been exhibiting.

 It is important to note that the reason for the exhibition is not necessarily the effects of the new Corona.In particular, SIE has been conducting a major review of exhibiting at the game show in a global strategy since it has been integrated with Sony, and E3 has been exhibiting every year.Even if the full -spec TGS was held this year, SIE may have been suspended.

 Square Enix carried out in -house distribution following last year.It is the largest distribution as a manufacturer, and the company has long been online distribution on TGS and E3, so even a feeling of being able to do it.This year's offline venue would not have been attractive for the company, which has been focusing on corners that emphasize experience, such as FFXIV, and events on large stages.

【TGS2019のスクエニブース】「FFXIV」名物のプロデューサーレターライブはいつも大賑わいになる「FFXIV」体験コーナー」

 Originally, the game was compatible with online distribution, and at the Tokyo Game Show last year, we have noticed that many manufacturers will be established online online.This year, the reason for the exhibition was given the reason for "the influence of the new Corona", but it will be revealed after next year.