The gyoza war heats up in Nagoya.
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The gyoza war heats up in Nagoya.
"Sankyu Gyoza Yasuda-dori Branch" Aims to Attract Customers in a Good Location
There are signs that an unprecedented gyoza boom is about to arrive in the Chubu region. Starting with the landing in Nagoya of "Gyoza no Yukimatsu" (Gunma Prefecture), which has taken the country by storm, 24-hour unmanned stores selling frozen take-out dumplings have opened one after another, mainly in the city. From restaurant chains such as JB Eleven (Nagoya City)'s "50nen Gyoza" to individual stores such as the long-established Chinese restaurant "Yoraika" (same), and the entry of other industries, there is a fierce competition. Nagoya's "Gyoza War" is starting to heat up. Taking on a new challenge in the battleground of Nagoya is Sankyu Gyoza, which operates manned gyoza stores in Toyota and Okazaki. In August, he left the Mikawa area and opened an unmanned Yasuda-dori store (Showa-ku, Nagoya). Sankyu gyoza (36 pieces, 1000 yen including tax) is characterized by the use of 100% Mikawa brand pork, Mikawamochibuta. In particular, people from Mikawa who live, work, or study in Nagoya are said to be interested in dumplings made with locally produced pork. For the store opening this time, since Showa Ward is home to many gyoza specialty stores, we chose a location along the main street where a food supermarket is adjacent and where we can expect to attract customers. The person in charge said, "In the future, we would like to expand to include water dumplings and xiaolongbao." Shin Nihon Jitsugyo Co., Ltd. (Nagoya City), which operates amusement facilities mainly in Nagoya City, opened an izakaya selling dumplings on September 22nd. Hitokuchi Gyoza Strike, located along Hirokoji-dori in Nakamura Ward, offers a variety of snacks, mainly small dumplings that go well with alcohol, as well as a wide variety of rice dishes, making it easy to use not only for dinner but also for lunch. In addition to gyoza takeout, we will also respond to home delivery. The company, which operates a total of 10 stores, including the long-established cabaret "Hanazono", positions this store opening as a new business. We will challenge to discover a new customer base in anticipation of the post-corona era, using “appetizer gyoza” as a weapon.
Japan Food Journal
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