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Apple announced that at the time of the iPhone 12 release, EarPods and power adapters would no longer be included with the iPhone. In addition to the iPhone 12 series, it has been confirmed that the newly shipped iPhone 11, iPhone XR, and iPhone SE (2nd generation) will be discontinued. Only in France, iPhone 12 continues to include EarPods because mobile phones are required to provide a "hands-free kit" to protect children under the age of 14 from radio frequency exposure. However, by stopping the inclusion of EarPods and power adapters, the package of the iPhone 12 series has become significantly thinner (the image below is a comparison with the iPhone 4s). How on earth would Apple bundle EarPods in a significantly thinner package? The person who got the iPhone 12 before the release on the 23rd has already revealed the answer in the video. From the video, you can see that we chose the solution of packing the world-wide iPhone 12 package with EarPods in a larger box. This saves the trouble of creating a package exclusively for France.
Apple explains that the reason for discontinuing the inclusion of EarPods and power adapters is part of its environmental efforts. Lisa Jackson, the company's vice president of environmental affairs, explained at the event that the miniaturization of packaging could reduce the greenhouse gas emissions associated with transportation by the equivalent of 450,000 cars. In addition, in an era where unused wireless earphones such as AirPods have become mainstream, and power adapters that were included with previous models can be reused, reducing electronic waste (E-waste) is also an issue. . However, some people seem to have a cold view that "cost reduction is the most important purpose." In fact, it is pointed out that the cost of 5G-compatible high-frequency parts alone will increase by 30% to 35% compared to conventional models, and it will be necessary to eliminate waste as much as possible in order to keep prices down and maintain profit margins. . Analyst Gene Munster also points out that if 5% of users buy AirPods without EarPods, that alone could generate an additional $700 million in sales. Source: AppleInsider, YouTube-TheiCollection(kihachi)
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