Happy Plugs, open type complete wir...

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Happy Plugs, open type complete wireless earphone "Hope". Accessory-like design with a wide variety of colors

Kanjitsu Denki will release the open-type completely wireless earphone "Hope" on October 29 from Happy Plugs, which the company handles. The price is open, but it is expected to sell for 8,980 yen (tax included).

Open type completely wireless earphone "Hope" Happy Plugs, which develops a large number of earphones that are particular about design as a "fashion tech brand" from Sweden. The new "Hope" will be available in 8 colors, including white, black, silver, gold, rose gold, turquoise, white marble, and leopard. 8 different colors The origin of the name is said to be from the positive image of the product with colorful hues, etc., and the "hope" for the world to regain a new normal for the future. Hope has a large 13mm driver. By making it an open type, it is possible to achieve clear and expansive sound with good sound leakage. He said that he got inspiration from the image of wearing accessories, etc., and appealed that he finished the design that matches every style. In addition, compared to the conventional open type completely wireless model developed by Happy Plugs, a lightweight design with the shortest stick part was adopted. A design inspired by the image of wearing accessories, etc. The main body is equipped with control buttons, realizing operability with less malfunction. You can perform operations such as playing music, making calls, and activating Siri/Google Assistant. There are two microphones on the left and right, for a total of four built-in microphones. It is said that environmental noise cancellation reduces ambient noise and realizes clear calls. It also has antibacterial protection technology that suppresses the increase of harmful bacteria by 99.99%, and is also drip-proof and resistant to sweat. Continuous playback time is about 6 hours, and up to about 30 hours of music playback is possible when used in combination with the charging case. It also has a quick charge function. Bluetooth version 5.2, codec supports SBC. The accessories include silicon ear tips. The company conducts online product announcements to the media. Brand founder Andreas Vural came out and explained more about Hope. About 68% of Happy Plugs users are women, and it is popular among young people in their teens to early 30s. Many of these users are looking for earphones and accessories within 10,000 yen, so Hope is pursuing a design that can be worn like an accessory as mentioned above. On the other hand, it also appealed that it is not a product limited to women, but can be worn stylishly regardless of gender. It also features a wide variety of colors. White marble is popular in Japan, while gold, rose gold, and impactful leopard are popular overseas. According to Vural, true wireless earbuds are especially popular in Japan, where the market is crowded with many products. Under such circumstances, Happy Plugs believes that "we are particular about colors and details and have a premium feel in the same price range". In addition, Hope has a wide variety of colors, 8 colors, but regarding plans to add more variations, he said, "We are thinking about color variations every year according to the trend color and fashion of the year. We also want to do collaborations." About. They have previously collaborated with the high-end brand Saint lauret, and are expected to expand further in the future.

Happy Plugs, open type true wireless earphones

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