12
05
Category: Goods and services
Release issuer: Harman International Co., Ltd.
─ SNS campaign to recruit a total of 500 “WAVE ambassadors” ─ Harman International Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tom Metzger) is the world that originated in California, USA, celebrating its 75th anniversary this year. It is one of the largest audio brands and has been the number one wireless speaker in Japan for three consecutive years. * 1 From the "JBL" brand, a new model "JBL WAVE100 TWS" of the new entry line "WAVE" for completely wireless earphones. True Wireless) ”will be released on July 16th (Friday). In addition, to commemorate the release, we will also carry out an SNS campaign to solicit ambassadors for "JBL WAVE100 TWS" from the general public. The new "WAVE" series is a new entry line designed so that you can enjoy JBL's powerful sound more easily in a wide range of scenes. The first model in the series, "JBL WAVE100 TWS," is an entry-level model, but it is a completely wireless earphone equipped with a dynamic driver with a diameter of about 8 mm without compromising sound quality. When you want to listen, you can easily enjoy the powerful sound that JBL is proud of. As an entry line, it is ideal as a debut model of completely wireless earphones because it is easy to pick up and reasonably priced. The biggest feature of this model is the charging case that adopts an innovative design without a lid. It reduces the trouble of "opening the lid" and realizes smooth removal of the earphone body with one action. In adopting the lidless design, the charging case and earphone body have been epoch-making design that eliminates anxiety such as falling when carrying around by JBL's high design technology and research. In addition, the shape and fit that fits your ears make it less likely to hurt your ears even after long-term use, allowing you to enjoy music comfortably. In addition, it is equipped with a battery that can play music for up to about 20 hours * 3 so that it can be used for almost a full day. Not only for commuting to work or school, but also for long-term online meetings and continuous online lessons. And, the entry model is equipped with a "Dual Connect" function that can be used with either the left or right earphone alone. Even if one side is charged, you can play music or make calls on the other side. With this feature, you don't have to worry about missing someone's voice when spoken during an online meeting or class. In this model, we offer all four colors, including the standard color black, blue and ivory that adopt the "dull color" that is a trend these days, and purple that gives an elegant impression. You can use it casually as if it were a fashion item. In recent years, with the enhancement and widespread use of music streaming distribution services, such as the lifting of the ban on music distribution by prominent artists, a wider range of people can easily and freely enjoy music. In particular, young people, who are digital natives, have a high affinity for music streaming distribution services, and are full of creativity such as creating new trends through music and distributing their own music. Against this background, we will appoint young artist eill, who is taking on the challenge of a bright future, as an image model for this product, and support energetic young people through music. Enjoy the powerful sound unique to JBL with the entry model "JBL WAVE100 TWS" that pursues usability with a minimalist design. [Features] ■ Birth of a new entry line "WAVE" that provides JBL's powerful sound without compromise "WAVE 100 TWS" is designed so that more people can casually enjoy JBL's powerful sound in a wide range of scenes. It is a completely wireless earphone of the newly born entry line "WAVE". Based on the concept that you can easily enjoy good sound when you want to listen, it is an entry model, but it is equipped with a dynamic driver with a diameter of about 8 mm without compromising the sound quality. You can easily enjoy the powerful sound that JBL is proud of. It is also equipped with a waterproof function of IPX2 * 2 that can withstand sweat water, and is ideal as a debut model of completely wireless earphones due to its reasonable price setting that is easy to pick up. ■ Innovative design without lid that makes it easy to take out earphones and comfortable wearing feeling The charging case of this series adopts an innovative design without a lid. The one-action effort of opening the lid when using the earphones has been reduced, making it easier to remove the earphone body. In addition, when adopting the design without a lid, the charging case and earphone body are designed by JBL to eliminate the anxiety of falling when carrying around. In addition, the earphone body is designed based on ergonomics, and the shape and fit make it easy to fit your ears, so you can enjoy music comfortably without hurt your ears even after long-term use. Ear tips of 3 sizes are also included according to the size of the ear. ■ Achieves up to about 20 hours * 3 wireless playback that can be used almost a day The earphone body can be connected to Bluetooth for up to about 5 hours of wireless playback. If you store the earphones in the charging case, you can charge for up to about 15 hours, and you can play music for up to about 20 hours * 3 in total. Since it is equipped with a battery that can be used for almost one day, it has sufficient playback time to support not only commuting to work or school, but also long-term online meetings and continuous online lessons. ■ Equipped with a "Dual Connect" function that can be used with either the left or right earphone alone Equipped with a "Dual Connect" function that can be used with either the left or right earphone alone. Since one earphone can play music and make calls, it is also possible to remove the other earphone to charge. With one ear open, you don't have to worry about missing out on the other person's voice when spoken during an online meeting or class. ■ Color development of all 4 colors that can be worn from classics to trends with a fashion sense All 4 colors of black, blue, ivory, and purple are available. In addition to the standard color black, blue and ivory that adopt the recent trend of "dull color", purple that gives an elegant impression, etc., it is a color development that can be used casually in a wide range of lifestyle scenes. You can choose your favorite color as if it were a fashion item, without disturbing any coordination. ■ In addition to hands-free calling, it also supports voice assistant functions such as Google Now and Siri * 4. You can make hands-free stereo calls by just touching the logo placed on the left and right earphones. It is easy to operate and does not miss important incoming calls even while commuting to work or school, making it ideal for remote work and online classes. You can also activate the voice assistant functions such as Google Now and Siri * 4 installed in the smartphone by the same one-touch operation. [Main specifications] Product name: JBL WAVE100TWS (Wave 100 True Wireless) Type: Complete wireless earphone Color: Black, Blue, Ivory, Purple Bluetooth: Version 5.0 compatible Profile: A2DP V1.3, AVRCP V1.6, HFP V1. 7 units: 8mm diameter dynamic driver Frequency characteristics: 20Hz-20kHz compatible Codec: SBC, AAC waterproof performance * 2: IPX2 weight: Earphone body: Approximately 5.1g each on the left and right, Charging case: Approximately 36.1g Continuous use time * 3: Battery ( Earphone): Charging: Approximately 5 hours Music playback: Up to approximately 20 hours Charging case: Approximately 15 hours: * Charging / playback time varies depending on the usage environment. Accessories: Charging cable (USB Type-C), ear tip (S / M / L) Price: Open price * Official mail order site sales price Price 5,500 yen (tax included) Release date: July 16, 2021 (Friday) * Specifications and prices are subject to change. * 1 "BCN AWARD 2021" that commends the company with the highest cumulative sales volume in one year for each category based on the actual sales data "BCN ranking" collected from home electronics mass retailers, computer specialty stores, online shops, etc. nationwide. Won the first place in the wireless speaker category for the third consecutive year. * 2 It is said to be a grade that protects from water droplets that fall vertically even if it is tilted within 15 degrees. * 3 Charging / playback time varies depending on the usage environment. * 4 Google Fast Pair and Google Now are trademarks of Google Inc. Siri is a trademark of Apple Inc. [Campaign Overview] ◆ Do WAVE! Recruiting ambassadors from all over the country "500 WAVE Ambassador Campaign" With the release of the new product "WAVE 100 TWS", we will carry out an SNS campaign to recruit a total of 500 WAVE ambassadors to help promote products on SNS. "WAVE 100 TWS" will be presented to 500 people selected as ambassadors on a sunny day. Based on the delivered products, you will use your personal SNS to carry out promotional activities. Ambassadors who have been active will receive a luxurious prize for only 3 people. Please ride the "wave" released by "WAVE 100 TWS" and apply! ● Campaign name: “500 WAVE Ambassador Campaign” ● Ambassador recruitment period: From Wednesday, July 7, 2021 to Sunday, July 18, 23:59 ● Campaign site: http://2021jbl-cp. jp ● Ambassador Activities: We will send "WAVE 100 TWS" to the 500 WAVE Ambassadors appointed as a result of the lottery. During August, you will be asked to post a photo of "WAVE100 TWS" with a specific hashtag, along with your impressions and impressions, on Twitter or Instagram twice in total. We will present a gift card (10,000 yen worth) to the three ambassadors who caught the eye of the JBL staff and made a wonderful transmission. In addition, the posts of the target person will be introduced on the JBL official account. Please see the campaign site for details. ● How to apply for an ambassador: 1. Follow JBL Japan's official Twitter account or official Instagram account (both @JBL_JAPAN). 2. Twitter: Retweet the announcement post of this campaign and complete the application. Instagram: Post a comment on the announcement post of this campaign and complete the application. ● Winning announcement: Scheduled for mid-July (will be announced by DM from the "JBL" official Twitter account) ● Shipping time: Scheduled to be shipped sequentially from Thursday, July 29 [Profile]
* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.