Survey on smartphone accessories

The MMD Research Institute has conducted a “Survey on smartphone accessories” from September 27 to September 28, 2021 for 328 men and women aged 16 to 69 years old.The survey results are as follows.

■ Smartphone owner has a smartphone accessory possession rate of 75.Out of 9 %, both Android users and iPhone users are "mobile battery". The top ownership of smartphone accessories is the "mail order site" for the top purchase time.And about 60 % answered Android users and iPhone users. "Wireless earphone headphones" are the top."Smart speaker" is 5,415 yen

PDFs provide materials that show out the outline of the survey and survey items.Please download from the following.

Smartphone owner has 75 smartphone accessories..Out of 9 %, "Mobile Battery" is the top of both Android users and iPhone users

When asked if 328 men and women aged 16 to 69 who own a smartphone had a smartphone accessories, "I have it" is 75..9 %, "I don't have" 24.It became 1 %.

Next, when I asked 249 people who own smartphone accessories, we asked more than one answer to the smartphone accessories, and the "Mobile Battery" was 65..The largest is 9 %, followed by 53 "wired earphones and headphones"..4 %, "Wireless earphone headphones" 49.It became 8 %.By OS, Android users (n = 110) have "mobile battery" 60.The largest is 0 %, then 58 "wired earphones and headphones".2 %, "Wireless earphone headphones" 41.8 %, the iPhone user (n = 139) has a "mobile battery" 70.The most is 5 %, followed by 56 "wireless earphones and headphones".1 %, 49 "wired earphones / headphones".It was 6 %.

"Mail order site" is the most popular place to purchase smartphone accessories at the top of the owner.

For 249 people who own smartphone accessories, when asked about the location of smartphone accessories currently used, mobile batteries (n = 164) and wired earphones and headphones (n = 133) are "mail order.Site, consumer electronics store (store), career shop (store), wireless earphones and headphones (n = 124) are “mail order sites”, “consumer electronics retailers (stores)”, and “consumer electronics retailers (online shops)”.The answer was many in order.

Next, when I asked the time of purchasing the smartphone accessories currently used, the mobile battery (n = 164) was "before 2019", "January to March 2021", "July 2021".Moon ", wired earphone headphones (n = 133) are" before 2019 "," January to March 2021 "," October to December "," January to March 2020 ", wireless earphones and headphones(N = 124) was an answer in the order of "before 2019", "April -June 2021", and "January to March 2021".

About 60 % of the smartphone accessories are answered by Android users and iPhone users are "wireless earphones and headphones"

For 328 men and women aged 16 to 69 who own a smartphone, we asked if there was something we wanted with a smartphone accessories, and 58 was 58..8 %, "None" is 41.It was 2 %.

Next, when I asked 193 people who have something I want in smartphone accessories, I heard more than one answer to the smartphone accessories, and 40 "Wireless Earphone Headphones" is 40..The largest is 4 %, followed by "mobile battery" and "wireless charger"..6 %, "Smart Watch" 29.It was 0 %.Looking at the OS, Android users (n = 84) have 42 "wireless earphones / headphones".The largest is 9 %, followed by 35 "mobile battery".7 %, 28 "wireless charger".To 6 %, the iPhone user (n = 109) has 38 "wireless earphones and headphones".The largest is 5 %, then 35 "wireless charger".8 %, "Smart Watch" 33.It was 0 %.

The average cost for smartphone accessories is 8,080 yen, which is 8,080 yen, and "wireless earphone headphones" are 5,783 yen, and "smart speaker" is 5,415 yen.

For 273 people who answered smartphone accessories or want a smartphone accessories, they heard the costs for smartphone accessories (excluding those who did not know), the average is "smart watch (n = 186)" 8,080.The yen is the highest, and then the "wireless earphone headphone (n = 226)" is 5,783 yen and the "smart speaker (n = 171)" is 5,415 yen.

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PDFs provide materials that show out the outline of the survey and survey items.Please download from the following.

Sales Products: Survey Delivery Delivery Delivery of Smartphone Accessories: GT, Survey, Row Data (Excel) Sales amount: 30,000 yen + Consumption tax 3,000 yen Enrollment method: Online payment / bank transfer (our designated account)

Survey period: September 27 to September 28, 2021 Effective response: 328 person survey methods: Internet survey target: The number of men and women of men and women 16 to 69 years old who owns a smartphone: 5 questions

・ Do you have the following smartphone accessories? Please tell me everything that you have purchased.・ Where did you buy smartphone accessories? Please tell me where to buy smartphone accessories currently used.・ When did you buy smartphone accessories? Please tell me how to purchase smartphone accessories currently used mainly.・ Please tell me everything you want in your smartphone accessories.・ Please tell me the costs you can put on your smartphone accessories. * Please tell me the amount that you may want to spend when buying the following smartphone accessories, regardless of whether or not you need.

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