20 years of spreading the taste of...
21
09
20 years of spreading the taste of hometown nationwide!The reason that "great noodles" sticks to local ramen (Weekly pre -News) --Yahoo! News
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31コメント31件Since its release in 2001, ramen has 28 types of "Gem Series" to "Gem Series".
The instant noodle industry is said to be released more than 1,000 products a year. With a major manufacturer overwhelming share, the cup noodles "New Touch Great Noodles" from the middle -sized manufacturer of Sachich noodles celebrated the 20th anniversary on October 29. [Photo] "Amazing noodles" As the name of the local ramen, as the name suggests, the taste of local ramen in various parts of Japan, from Sapporo in the north to Nagasaki in the local series, as well as the noodles. It has been well received. We visited Nobuaki Matsuzawa, who is involved in the brand launch, and Kazuki Morita, the director of the Corporate Planning Division, about why such "great noodles" are loved. ■ Birth of a local series that had never been planned -"great noodles" with many fans after the release in 2001. How was it developed in the first place? I was born to reproduce the freshly boiled noodles and aim to be more than cup noodles. Non -fry noodles are generally dried with steamed noodles with hot air. However, the terrible noodle noodles have a unique texture close to raw noodles by drying the boiled noodles. ――It is unusual for the first to say “boiled egg ramen”. Matsuzawa boiled eggs are rarely seen in the current cup noodles, but at that time there were some products. From among multiple ingredients candidates, it was decided that it would be better to have an impact if it was first put out. ――I will release Sano Ramen the following year, but this is the second work that became a local ramen series. I heard from President Morita, but when I was thinking about what to do next, there was a request from a wholesaler in the northern Kanto Kanto to make Sano ramen. So, strictly speaking, it wasn't a terrible noodle brand at the time, but it became a "local noodle" in the renewal from the middle.
――You did not think about the local series at that time. Matsuzawa That's right. To be honest, we just started, we had no solid strategies, so we made products in various directions. At that time, it was not a local boom, but Sano ramen itself was a minor, which was less popular than now. That was, various trends overlapped, the best -selling, and became the unique strength of the local series. Morita: At that time, Kanagawa's popular ramen shop "China Sobaya" founder was a founder who was called "ramen's demon", and everyone did not know Sano ramen, so it was "Sano -san's cup noodle". It seems that some people were misunderstood and purchased (laughs). ――The lineup is a wide range of items, such as those in the national wards, such as “Hakata Tonkotsu” and “Kitakata Ramen”, to the rare ones other than locally, such as “Tenri Stamina Ramen” in Nara in Shizuoka. Is there? Matsuzawa: It is first to make products that are rooted in the local area. There are offices from Sapporo to Hiroshima, but sales staff often like ramen as much as they eat ramen every day. Therefore, various things are listed as candidates, including ramen that the developers do not know, saying, "I want you to make such a local ramen." Morita: I personally want to eat ramen that is not located in my hometown, but looking at sales data, local products are selling. I was surprised by the strength of the Japanese love. --Is that so. In actual development, do you check the taste locally? I often visit shops that I picked up at the stage of making the Matsuzawa final prototype and local ramen organizations. At the time of "Sano Ramen", "Sano Ramen -kai" cooperated and had it acknowledged. Not only is it delicious, but it is useless if it is not recognized as a local taste.
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