Special Project: what kind of picture quality design is Panasonic's pursuit of "the Beauty of Life" (part I)-Digital camera Watch

"Beauty of Life", the Core of painting creation

The manifesto of the LUMIX series "developing products with painting as the core" is still fresh in people's memory. Maybe it's not uncommon in development, but I think it's a methodology that the audience is not familiar with. As the beginning of the new painting adopted by LUMIX G9 Pro (hereinafter labeled G9 Pro), what kind of goal does it propose? In addition, can you tell me about the opportunity to consolidate the concept?

Angle: to express LUMIX's painting thought in one sentence is "the beauty of life". As you know, this is defined and sent during G9 Pro. Disappointingly, in the production of the still image high-end model G9 Pro, we held a hearing to the photographers, "it will be very troublesome if the painting of each model is different, so I hope that each model can apply the ideas passed as a common idea."

The previous G9 Pro picture quality design is such a consistent idea of painting production, but there is no such thing as a firm definition, so the construction of "single-minded painting production ideas" should be project-oriented and the product should be launched. Implemented in G9 Pro.

The concept of "the beauty of life" seems to be lively, but in fact it is very general. This is my personal feeling. This is also because the word "force" of vitality is easy to impress people. On the other hand, everyone has different ways of feeling and directionality and has an ambiguous idea about the word "beauty" of the beauty of life. Could you explain it a little bit more?

Horn: in the Beauty of Life, the color needless to say, the subject, including the background, can also shoot very well, if it is a person, including the bloody warmth, all have to be photographed, such an impression. This is "magnificent", "a good description of the subject", with a sentence to express these things is "the beauty of life".

After listening to his words, especially the word "life" and "beauty", specifically, it is the reason to use the word "beautiful". This is because I don't think the previous G9 Pro cameras did not have a "beautiful expression" or "not beautiful enough". Even the existing products, the performance of natural beauty has been realized. What is the meaning of the redefined "beauty"?

Angle: things work, and all kinds of changes take place in the process of completing their lives. For example, imagine rusting. Although it is in the opposite state of youth and vitality, on the other hand, it is also part of the overlapping time and background. It is one of the attractions of the subject (state and process), including rust. By firmly describing all such themes, I want to express the ideas I want to express, including the background, such as overlapping years. By the way, the word "beauty of life" is used to send letters in Japan, but it is expressed as "Capturing It All" overseas.

I was puzzled when I heard the words "Capturing It ALL" and "film everything". By the way, what design ideas were used to adjust the picture quality of the products before the G9 Pro?

Angle: in the pre-G9 Pro model, the image quality design was carried out with the concept of "depicting the texture of the subject".

Okamoto: as I just said, in the previous G9 Pro models, "texture description" was the concept of picture quality design. Because the foundation of the LUMIX series is the idea of "want to shoot the style of the subject". The so-called "sense of being photographed", when it comes to their own "charm", should be easy to impress people.

Okamoto: the subjects' charm has a variety of vectors-such as strength, so-called beauty and so on. Moreover, depending on the subject, you want to show in a different direction. In order to show this charm, I think that the texture description of "filming it realistically" is very important, so it has been studied and developed.

As a result of verifying the conceptual ideas that show the charm of various changes, there is such a process: the sense of existence and power of the subject is expressed by "vitality", and the word "beauty of life" is used to express vitality and beauty.

However, one sentence cannot be expressed, and it is based on the concept of the two words "the beauty of life". This is the part related to the answer to the question of "beauty" just now, based on the faithfulness of "texture description" of seeking truth from facts, and on this basis, in order to better show the characteristics of the subject, sublimate to the concept of "the beauty of life" which plays a role in the memory of being moved at the time of shooting.

Yuwei: I think the word vitality is an easy word to remember to some extent. On the other hand, as you have pointed out, the scale of beauty involves many aspects, such as the illusion of the rusty and decadent appearance of iron, and sometimes contains spiritual beauty, and its image has a wide range. For the glory of life, that is, what cannot be fully expressed by the word "vitality", we can clarify the concept by applying the phrase "beauty of life".

By the way, when defining the concept of "the beauty of life", did you make everyone's impression as the same vector image board and concept board, or a slogan? That is to say, it is difficult to express something that is difficult to quantify, and it is difficult to achieve if there is no common goal for the new concept. Because I want to.

Okamoto: at the beginning of the new quality design phase of the G9 Pro, there was no target image, which began with the state of groping.

Therefore, we develop and dig deeply into the paintings up to now. In order to better show the characteristics of the subjects, we repeatedly evaluate and verify each scene, and put forward the concept by repeatedly discussing which elements should evolve.

This discussion is conducted while looking at a variety of images and photos, and the most popular opinion is "what is it actually like?" "it's a word.

Actually, you mean?

Okamoto: that is to say, that picture is "how does the photographer face the subject and how do he want to show it?" "that's it.

Of course, it is impossible to measure just by looking at the picture. So, not only the collection of samples, but also the fact that we go to the place where we shoot, can we also feel what they feel from the photos? I took a way to focus on this.

This is a way to compare photos taken with various cameras and repeatedly discuss what is missing and what is missing, which is reflected in the production of painting. In the process of digging up the painting, the emphasis is on the feeling seen in this method.

Then, according to the actual shooting of various scenes and gradients and other elements to make the reference machine, and finally integrate, share among the members of the project whether to achieve the goal of reproduction, production process. What integrates these is the current concept of "the beauty of life".

Angle: the concept of "the Beauty of Life" is finally summed up as a book. Because the company is confidential, I am sorry to be unable to show you, "from what perspective, how to perform?" I summed this up.