"Even prostrate" Takeshi Okada, 59 -year -old challenge --Yahoo! News

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2016/03/24 (Thursday) 11:01 Delivery

The man is in Imabari City, Ehime Prefecture.Takeshi Okada, former director of Japan's representative of Japan.Okada is not a director now.It is the owner of FC Imabari.

The camera adheres to Okada since the inauguration of the owner of FC Imabari.What is Okada, who calls himself "Don Quijote" in Imabari?Draw the struggle of "dream pursuit" with video.

(Approximately 8 minutes video)

Takeshi Okada, a great general who once led the Japanese national football team on the World Cup stage.

He is now working on a new challenge as a manager in Ehime and Imabari, a smaller population.As the owner of the Shikoku League unknown club "Imabari", which is not named in the JFL, which is the bottom of the J -League (J1 to J3), which is the top of J1.

Since taking office in November 2014, he has been exploring all responsibilities, from club management, cash flow, soccer style construction, and training organizations.What was the one that he saw at the end of the trial, what he gained?

He followed the man's "challenge from zero" just before his 60th birthday.(Sports writer Toshio Ninomiya / Yahoo! News Editorial Department)

What is Takeshi Okada now?

In February 2016, Miyazaki, where FC Imabari camps, was still wrapped in the cold winter air.

Miyazaki Airport after 9:00 pm.When the last flight from Osaka arrived, Okada, a mask with a gray muffler on his neck, quickly passed through the lobby and headed for a rental car, which was stopped in the parking lot.

On this day, I went to Kanazawa and attended the "Regional Works Creation Conference", which discussed the creation of employment in regions established by the government, and then returned to Miyazaki.The purpose is to see the practice games of the team scheduled for the next day.

From the year, when the CEO was forced to create a management base, this year has also been played as a "CMO".CMO is an abbreviation of CHIEF METHOD Officer.He has been conducting the creation of "Okada Method", a consistent play model (play type) from the lower age to the top team, and has decided to support the former U-17 Japan National Team, Hirofumi Yoshitake, who took office this season.。

The word "hardware" does not show tired schedule.While holding the handle, I headed to Aya -cho, the campsite.

The turn signal sounds here.The driving that does not look out is really like this.

Why I chose Imabari and became a manager

The challenge will reach the 60th birthday in August.

Known by the nickname of "Oka -chan", he conducted a command in the 1998 French World Cup in 1998, where the Japanese national football team participated in the 1998, and achieved the second consecutive J -League victory in Yokohama F. Marinos in 2004.In the 2010 South African World Cup in 2010, which was the second pitch, it led to the highest 16 in the 2002 Japan -Korea Games.Since then, he is the first Japanese director to be the Super League in China.

There must have been a way for pioneers to live more easily.However, he gained 51 % of the shares of an unnamed club, which his seniors from Waseda era served as the owner, and jumped into an unknown manager.He is prepared for the risk-.

Why did you decide to have a club you run?

Yokohama F. Marinos's bitter experience remained in his heart.Even if the player moved and won as his instructions, the worries of "Is it okay to do this?"

"The players are no longer judging by themselves. I wonder if I'm raising the players.

That's why I devised the "Okada Method" and planted it by the age of 16, and I started working on the homework that I wanted to practice "think and judge myself" by removing the mold from there.It is also a hint for "Japanese soccer that overcomes the world".However, it is impossible for one director to do this.It would not start unless I became a manager who draws the whole picture of the club.

The "Okada Method" is thoroughly taught from the lower generation, and FC Imabari strengthens.For that purpose, it is meaningless to grow only FC Imabari.He said he would like to call many people in local cities, which are declining in population, to increase the "exchange population" and live the whole Imabari city.Social contribution and international exchange.Companies and people agreed with Okada's spectacular plan.

There are a variety of sponsors, such as Deloitte Tohmatsu Consulting, a special advisor to Okada, Mitsubishi Corporation, and LDH, an entertainment production with EXILE and the third generation J Soul Brothers.

While heading for the ideal, I had to do management on track.One -third of the month spent in Imabari, and the rest ran around the country.Management, lectures, sales, government establishment meetings, etc.I spared my spare time and ran through my days at a fierce speed.

Large readers are unable to read books, driving, drowsy, and thought they were "dangerous" once or twice.The movement of the Shinkansen was overwhelmed by the time to reply to the email.

"You can do anything in the prostrate"

However, the results did not follow in the first year of the owner.In the national regional league finals (Kochi) in November, the FC Imabari's promotion of JFL, which had been on the ultimate proposition at the time of inauguration, did not meet.

The unsatisfactory team for the unable to get results is the unsatisfactory club.

In the car returning to Imabari from Kochi, Okada always thought and put it in."This defeat will surely make sense."

One of the meanings was the fan Thanksgiving Day in December.

"400 people came. From the beginning, I am in the Thanksgiving Day with the feeling that I do not want to escape these 400 people. But when it comes to the lottery, (the staff) is far from the audience seats.I try to do it. When I asked why, I said, "No, I won't reach the microphone." I don't want to do it.

Okada's eyes did not show any attitude to try to incorporate fans desperately.

I asked the staff.

"How many of you have come to Thanksgiving to come to the stadium, no matter what the customers who came here?"

The place was quiet.

It was frustrating that everyone could not share the sense of crisis that the company that had just started up could be crushed.

But at the same time, I asked myself.

This company has a lot of better guys than me.What do you have to do to get them to have a sense of crisis?

After the end of the season, Okada went to the Deloitte Tohmatsu Consulting Board of Delight, a special advisor to the special adviser, and bowed down.He continued to bow down around the sponsor.

"Because it is a local league, as a sponsor, considering the exposure to the media and the advertising effect, I am sorry for those people. Sorry for those people. Please wait another year.I turned around. "

He smiled bitterly and added this.

"If you think about it, you didn't bow down when you were a director. Now you can do anything in the prostrate."

"Recent Okada -san, it's not interesting."

It is said that there is a word that was a turning point of "Okada, Okada".It was when I had a meal with LDH's Senior Managing Director, Hiroki Mori, who served as a director.The forest left the sickness and spit out the words on his chest.

"Mr. Okada is not interesting these days."

Okada's hand with chopsticks stopped."It's not interesting" in his head.He felt like his chest was hot.

"I knew somehow, but I knew it. I wasn't expecting such a" name manager ".I guess he wanted to say. It reminded me that I shouldn't forget the most important thing. "

The club must change, and the team must change.But above all, I had to change myself.

Take risks and pursue your dreams.And even those who follow had to make their own beliefs, not "Okada's beliefs".

In order to make employees a sense of responsibility, I dared to leave the project "I couldn't start unless I came out."I decided to open the board of directors to make it feel like "how my job is leading to management."

While running at the top, I will leave it to a good employee with courage.We will distribute busy.

The team itself also entrusted the director to Yoshitake, who had left the Method Division Division.The replacement of the players was "not only the ability. We have to put in a guy with ambitions." 15 out of 28 top teams became new players.And he decided to go to the scene as a CMO.Encourage the club involved in the club.

This season, the second year of the owner, the sponsors were nearly twice as much as 107, and the budget was about 300 million yen, up 100 million yen from the previous year.A new stadium with 5,000 people will start construction in May this year.The dream is definitely approaching the reality one step at a time.

Takeshi Okada is appointed vice chairman of the Japan Football Association

In March 2016, a new title is about to be added to Okada.He is the key position of the "Vice Chairman of the Japan Football Association" (officially decided at the 27th council meeting).

"I have the most important job in Imabari for me. I can't afford to get along, give me money, and betray those people. It's a bit impossible."I refused the love call from.However, she reconsidered that she was part -time and asked for a role in a limited time on the 2nd of a month.

At the same time, another thought grew.

"This FC Imabari is now selling" The Credit of Takeshi Okada ". That will always have a expiration date. That's not true. I have to create credit, identity, and brand as this club."

"I think that it should be such an association that young people should be at the top and pull more and more.

Not only FC Imabari and the Japan Association, but also many young buds related to Japanese soccer will be expanded, and the path will be made in the future.

That may be the best motivation for Takeshi Okada to continue running.

Click here for interviews with Takeshi Okada's Vice Chairman of the Soccer Association

Same video as the beginning

(Video) Production Cooperation: Hybrid Factory Supervision: Kiyogo Furuta Editor: Koosuke Okai