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Unmanned store "Famima!! Sapia Tower/S" opened on March 31, 2021 (Image provided by FamilyMart)
The first thing that comes to mind when you hear the word "unmanned sales" is probably the unmanned sales of vegetables that are found along the road in the countryside. It is a form of sales in which the money is put in an empty can and the vegetables are brought home, and it can be said that it is a form of sales that is established based on a relationship of trust with the purchaser. These methods have been adopted in a wide range of industries due to the corona crisis. Among them, there are shops that sell unexpected items such as second-hand clothes and beef hormones, and cases that adopt unmanned operations as a means of reducing labor costs and preventing food loss. In this article, I will introduce the latest form of unmanned sales. ■30% to 50% cheaper than normal price. The purpose is "food loss reduction" The unmanned vending machine "fuubo" for food loss reduction sells products that are out of standard or close to the expiration date 24 hours a day. This vending machine is provided by "Minatoku" in Taito Ward, Tokyo, and is installed in places where many people come and go, such as Naha Airport, JR Nagoya Station, and Shinjuku Post Office. There are several confectionery manufacturers that have partnered with them, and although there are no problems with the quality, they buy products that do not meet the sales regulations and sell them at 30 to 50% cheaper than the regular price. As for the payment method, if you pay by credit card on the official website in advance, a password will be issued, and when you enter it into the vending machine, the door will open and you can receive it. Partner companies can reduce food loss, purchasers can purchase at a lower price than usual, and it can be said that it is a "three-way good" business that benefits everyone involved. ■ Unmanned sales of second-hand clothes. The method of communication with users is ─ ─ “Mujin no Fukuya”, which started an unmanned second-hand clothing store in Nakano Ward from August 2020, with the concept of “the shop where you can shop slowly in Japan”. It is an unmanned second-hand clothing store that sells used clothing 24 hours a day, and there are about 300 domestic brand second-hand clothing and remake items lined up in the store. The purchase method is very easy. The hangers for hanging old clothes are color-coded, and the price is fixed at 500 yen for white and 1,000 yen for gray. In the past, the company used to sell used clothes on the Internet, but the only way to differentiate itself from other companies online was to lower the price. Unattended sales allow customers to actually try on clothes, which increases the satisfaction level of buyers. As a security measure, multiple cameras are installed in the store. The captured video is displayed on the monitor in the store so that customers can see it. We also paid close attention to the location of the store. We chose a shopping street with a lot of foot traffic as the place to set up the store, and made the wall facing the road glass so that the inside of the store could be seen from the outside. In addition, there is a method of communication with the user that is unique to unmanned vehicles. The store has a contact book where users can write their opinions and requests. In the notebook, he wrote things like "I came here after a long time" and "I want this kind of product", and it is said that the staff writes replies to the notes. This humane response may create a comfortable sense of distance between sellers and buyers.
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